In the 2025 NFL season, Jameson Williams is poised for a breakout year with the Detroit Lions under new offensive coordinator John Morton. Morton's strategy emphasizes more vertical passing, perfectly aligning with Williams' role as the primary downfield threat.

Williams is projected for 91 targets, second on the team, with an expected increase in deep shots. His elite 90.4 PFF grade on targets 20+ yards downfield underscores his potential as a field stretcher.

Fantasy managers should consider Williams a high-upside WR2/3, with an ADP of #63 overall. His ability to generate big plays makes him particularly valuable in best-ball formats and leagues rewarding deep receptions.

With the Lions' offensive shift, Williams is a prime candidate for a breakout, potentially surpassing his 2024 production of 58 receptions, 1,001 yards, and 7 touchdowns.