In 2024, George Pickens showcased his potential with 892 receiving yards on 59 receptions, despite only three touchdowns. His average depth of target was 8.5 yards, indicating a role in intermediate routes. Pickens excelled against zone coverage, particularly Z-HIZ_2, with an 80% success rate. However, he struggled with first-read opportunities, recording none, which limited his impact in critical moments. Despite these challenges, he remained a key figure in Pittsburgh's offense, participating in 747 snaps and contributing significantly in formations like 2X2, where he found success on 124 plays.